PART 1: THE WORK SMART ENTREPRENEUR (Page 17 -58)

1. Wealth & Entrepreneurship

2. Why Isn’t Everyone A Millionaire?

3. Passion Income

4. Business Acumen

5. The Entrepreneur’s Dreams

6. Entrepreneurship: The 3 Key Ingredients

7. The Work Smart Entrepreneur

8. Three Ultimate Entrepreneurs

PART 2: IDENTIFYING OPPORTUNITIES (Page 59 – 80)

1. Positioning For Opportunity

2. The Opportunity Search

3. How To Choose A Business Venture

4. The RIM Process: Choosing A Niche Area

5. Keeping Focused  

PART 3: SALES – THE MATHEMATICS OF BUSINESS (Page 81 – 110)

1. Marketing Mathematics – a) Customer Acquisition

2. Marketing Mathematics – b) Referrals

3. Marketing Mathematics – c) Upselling & Cross-Selling

4. Breakthrough Marketing With The “One Step Before” Strategy

5. Critical Success Factors In F&B Business

6. Critical Success Factors In The Retail Business  

PART 4: BUSINESS MODELING AND BUILDING CULTURE (Page 111 – 170)

 1. Business Modeling: The Building Blocks Of Business

2. Fifteen Common Mistakes Entrepreneurs Make

3. Starting It Right

4. The Entrepreneur’s Dream Team

5. Recruiting And Retaining The Right Talent

6. The Missing Link: Empowering Your Workforce

7. Letting Go Of The Business

8. Building A Learning Organization

9. Masterminding: The Vehicle To Wealth Creation

10. So, What Really Works?  

PART 5: DIY MARKETING (Page 171 – 202)

1. Understanding The Customer

2.Top 3 Mistakes Made And How To Avoid Doing The Same

3. Customer Satisfaction: The Gateway To Customer Loyalty And Increased Market Share

4. Turning Every Customer Experience Into A WOW! Experience

PART 6: LEVERAGE AND PARTNERING (Page 203 – 254)

1. Leverage: A Story

2. Leveraging: A Skill For Today’s Time and Age

3. Leveraging For Business Growth

4. Choosing Partners

5. Win-Win Negotiation

6. Good Is Not Good Enough

7. Interviews

8. FAQs  

PART 7: SIMPLE FINANCIAL KNOWLEDGE FOR ENTREPRENEURS (Page 255 – 270)

1. Five Financial Ratios All Entrepreneurs Need To Know

2. Key Lessons from Colour Accounting  

PART 8: THE BUSINESS OF OUR TIME (Page 271 – 290)

1. Your Social Network = Your Future Net Worth

2. Disruptive Innovation

3. The “Blind Spot” Of Every Business

4. Innovation For Businesses

5. Top 6 Disruptive Technologies Of Today